European online personals proving more popular than North American
Can you believe 38 million Europeans visited online personals in July alone this year! That’s 18% of us, whilst the States worked out to be 17% (still a huge number). No wonder Internet dating has exploded and we are hit with at least 5 pieces of spam from different sites every day!
The study also highlighted that Europeans viewed an average of 310 pages per visitor – 44 more pages that their US counterparts – maybe we are more choosy!
The European personals audience also grew by 26% in July compared to a very flat US market.
“In North America, large online personals sites like Match.com and Yahoo! Personals still lead the rankings in terms of reach, but their growth rates have slowed in the past year,” commented Bob Ivins, managing director of comScore Europe. “In Europe, more specialist local sites such as Meetic in France and iLove in Germany have become successful, experiencing double-digit growth and dominating the category in their home countries.”
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