Opinion poll results – half of all internet users have partaken in online dating

Posted by Hayden Allen-Vercoe on Thu 31st May 2007 at 03:48 AM, Filed in Niche Dating

With great debate currently as to the future of subscription based online dating, and what the emergence of social networking sites such as FaceBook is doing to the market, this poll presents some astonishing results:

Of the 49 percent of survey respondents who claimed to have interacted with an online dating Web site, more than 20 percent were committed users, either by paying for a subscription or using a free service. Another 29 percent admit to at least browsing profiles, even if they don’t take that final step of signing up and making a connection. Those who do commit tend to stick around - 62 percent trying their luck for two months or longer.

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Sixty-eight percent of respondents prefer services that provide personality questionnaires, analyze compatibility and offer matchmaking recommendations. And users want that service for free, too. Free sites are preferred over subscription services at a ratio of five-to-one.

Finally, the report shows online daters to be highly selective. Most (58 percent) rely primarily on photographs to quickly filter their field of prospective matches. Deal breakers that tend to cause prospects to be rejected include smoking (23 percent say no) and having children (32 percent aren’t interested). As for physical characteristics, 45 percent will reject someone because of his/her weight, and another 33 percent will disqualify those outside their age range.

What a shallow race we are!

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