Taco Bell says ‘I Do’ to one lucky sports fan.
The famous US brand Taco Bell is launching a new product called the ‘all-new 7-Layer Crunchwrap’. Being British I’ve no idea what the hell is in it but it must be something special as it’s offering one single lucky ‘sports fan’ the opportunity to pop the big question during a Major League Baseball game nationally televised on FOX on the luckiest day of the century: 7/7/07.
This is a marketing ploy with a difference - In an ultimate expression of user generated content, the lucky winner will be able to utilize, for the first time ever, the 21st century technology of virtual signage behind home plate and tailor a specific wedding proposal to their significant other. Forget hiring a sky writer or plane towing a banner to grab someone’s attention, this virtual signage will be displayed on every television broadcasting the Major League Baseball game and seen by millions, making it one of the most watched proposals in history.
If you want a shot at the title and aren’t afraid of possible rejection in front of millions then you can enter on the www.tacobell.com and click on the “7 Layers of Love” icon from April 26 through May 27 for your chance to win. Once there, submit “7 reasons why your significant other would be lucky to marry you” as the winner will be chosen on the basis of creativity, appropriateness to theme and the ability to display true love.
Oh…. And the winner also gets a year’s supply of Taco Bell food (awarded in the form of $500 in Taco Bell Bucks). I hope you aren’t planning a diet!
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