Turkish dating website takes off
London based Turks have recently been treated to their own dating website launched last Monday (late December 06). It’s already clocked up 100 new members in its first three days.
It’s called Canim-benim.com and was founded by a young Turkish couple based in London. It aggressively marketed itself across the capital’s Turkish communities with a poster campaign that has obviously done the job.
On of the owners said: “We’ve had so much interest, it’s been wonderful!”
The site has had an injection of cash to get it started and was an idea that stemmed from a holiday last April (as they often do). The website will include Turkish, German and Dutch language services by February, will include an email matching service for members, as well as text messaging, playlists for couples and events organisation for groups of singles.
“We want to go global in about six months, starting with an advertising campaign in Cyprus and Turkey” said the Managing Director. “We also plan on visiting a German city every fortnight to post flyers,” she added.
The Turkish Cypriot Londoner hopes the website will provide an essential service to Turkish speaking singles looking for partners who share the same culture and language.
“It was very important to me to marry someone from the same background,” she said. “There are so many Turkish professionals out there who would like to meet someone from their own cultural background, but struggle to do so.”
Here’s a gorilla marketing idea for you… why don’t you get some belly dancers to do their thing whilst handing out fliers in and around Turkish Communities – I’d be tempted to join and I don’t even speak Turkish. Good Luck.
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